Why we exist
Before Cloud Family, we were engineers, founders and AWS customers. That experience still shapes everything we build. We believe cloud optimization should be simple, transparent and always built around the customer.
Cloud Family started with a problem we couldn't solve. We were building a cloud platform for mobile game streaming when our AWS costs started growing faster than our business. Like thousands of companies today, we wanted lower cloud costs — without changing our infrastructure or giving up control.
We found a better way. Today, we're helping companies solve the same problem.
Cloud Family is an AWS Advanced Tier Partner helping companies reduce AWS costs through software-driven cloud cost optimization. Founded by former software entrepreneurs who experienced the challenge themselves, Cloud Family helps organizations optimize cloud spend without changing their infrastructure.
Before Cloud Family, we were engineers, founders and AWS customers. That experience still shapes everything we build. We believe cloud optimization should be simple, transparent and always built around the customer.
Being transparent, honest and direct with each other, partners and customers is core to everything we do.
Putting the needs and satisfaction of customers at the forefront of all decisions.
Continuously improving and innovating to meet and exceed customer expectations.
Our culture is built around collaboration, innovation and a commitment to excellence. Employees are encouraged to share ideas and perspectives openly, and to work together to find creative solutions to complex challenges. Managers prioritise regular feedback and coaching to help team members grow, and there's a strong emphasis on continuous learning. We value work-life balance, with flexible schedules and generous vacation time — empowering everyone to do their best work while fostering a real sense of community across the organisation.

CEO & Founder
Former R&D Manager at Ericsson, responsible for the world's first 3G and 4G implementations. Founder of Appland — and loves spending his vacation in the Swedish archipelago.

CTO & Founder
Former software development lead at Volvo and Ericsson. Co-founder of Appland with a passion for technology and alpine skiing/snowboarding. Ask him about his IoT implementations at home.

CSO & Founder
Former Chief Content Officer at and part owner of Appland. Loves spending his free time outdoors — hiking, snowboarding or wakeboarding.
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